Content fuels customer engagement at all stages of the customer life cycle from engagement to relationship building. Content can educate your customers about your products or services and it can also help educate your corporate about the buying process and how to get the most out of the purchase. It can continue to reinforce the relationship and inspire renewals, appointments and referrals.
Today companies are rethinking their content strategy in ways to incorporate social media and SEO these tools help customer expectations for ease of discovery, consumption and sharing with family friends or colleagues. Making content more efficient, companies wish to educate their consumer and make it easier for them to make quicker buying decisions
Augmented Reality is the next big thing in marketing and advertising because it is designed to power apps for the iphone, android, other smart phone and tablet devices and when used as a marketing/advertising tool, brands can attract more consumers in real time and provide more enhanced product information at any time and in any space.