Advertising and Promotions

The age of static push-advertising is over. The app changes

advertising models for good by taking any offline print media,

billboards, in-store signage or the product packaging itself, and

bringing them alive with compelling and interactive content.

Auras emerging from printed material turn the simple push-

advertising model on its head, creating a real-time push-pull

relationship whereby consumers are motivated and excited by

engaging with the interactive content that brands offer. Auras can

trigger promotional videos, interactive games, unique offers and

more besides, and can offer a direct call to action, such as a sign-up,

request information or a purchase opportunity.

So while waiting at a bus stop or train station, you can see static billboard

advertising and signage come alive.

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