The age of static push-advertising is over. The app changes
advertising models for good by taking any offline print media,
billboards, in-store signage or the product packaging itself, and
bringing them alive with compelling and interactive content.
Auras emerging from printed material turn the simple push-
advertising model on its head, creating a real-time push-pull
relationship whereby consumers are motivated and excited by
engaging with the interactive content that brands offer. Auras can
trigger promotional videos, interactive games, unique offers and
more besides, and can offer a direct call to action, such as a sign-up,
request information or a purchase opportunity.
So while waiting at a bus stop or train station, you can see static billboard
advertising and signage come alive.
