The app is a universal augmented reality platform built on the principle of
creating communities of users that share similar interests.
For a major brand such as a media franchise, this presents an interesting
opportunity in terms of creating channels for user generated content.
For example, a major new series or sports franchise could see
3D models of its protagonists or players made available to the user to use creatively —
placing them in front of locationssignificant to them and sharing this with their friends.
From the Death Star lurking over Time Square to the Nautilus emerging into
San Francisco Bay, the tools are there for users to create exciting experiences to share
with their channels and friend networks.